The platformization of brands
Webb6 juni 2024 · The professional role assigned to social-media editors centers on “cultivating brand loyalty by encouraging user interactions with the organization over social media and creating traffic to the organization’s website” (Tsuriel et al. Citation 2024, 6)—and accordingly, their modus operandi is subject to editorial and managerial scrutiny (Sacco … Webb9 nov. 2024 · In today’s platform era, marketplaces and matchmakers such as Amazon, Alibaba, and co. have become powerful intermediaries to brand offerings: These brand aggregation platforms offer consumers virtually endless shelves, provide product …
The platformization of brands
Did you know?
WebbJournal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct access to consumers. Webb27 nov. 2024 · As digital transformation is on the agenda of every organization’s strategic plan, businesses are realizing that platform businesses deliver higher revenue growth, profits, and value as exemplified...
Webb7 okt. 2024 · Published 7 October 2024. Business. Journal of Marketing. Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands … Webb1 jan. 2024 · The Platformization of Brands. Julian R.K. Wichmann , Nico Wiegand , Werner J. Reinartz. Published January 01, 2024. You do not have access to this article. Please ask your librarian or administrator to contact [email protected] for subscriptions …
Webb13 apr. 2024 · Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2024 Shelby D. Hunt/Harold H. Maynard Award for their article “The Platformization of Brands” (86, 1). The award recognizes the Journal of Marketing article published in the last calendar year … WebbThey identify four types of flagship platforms based on the extent of crowdsourcing and -sending, and highlight three key factors that brands must consider when creating their own #flagshipplatform.
Webb5 jan. 2024 · Engaging with the insights from recent studies of platforms and utilizing empirical media analysis, I argue that Korean webtoon platforms demonstrate the continuing and intensifying dependency of art on platforms—a process that I call “the platformization of culture”—and that this specific type of platformization is reinforced by …
Webb7 okt. 2024 · This guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., … biscoff mcflurry ukWebbUsers are attracted to platforms for many of the following reasons: Platforms memberships are mostly free-of-charge for consumers. Modern aggregators are easy to use and offer a very wide range of products and services. Buyers can communicate with each other, creating peer-to-peer communities. Prices are lower because of internal … dark brown mom jeansWebbThey identify four types of flagship platforms based on the extent of crowdsourcing and -sending, and highlight three key factors that brands must consider when creating their own #flagshipplatform. The blogpost is based on Julian, Nico and Werner's excellent research published in the Journal of Marketing and the Harvard Business Review . dark brown metal wall artWebb9 nov. 2024 · In today’s platform era, marketplaces and matchmakers such as Amazon, Alibaba, and co. have become powerful intermediaries to brand offerings: These brand aggregation platforms offer consumers virtually endless shelves, provide product … dark brown moses basket standWebb7 okt. 2024 · Journal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that … dark brown moth identificationWebb16 nov. 2024 · The platform as a guide. Platforms in this category foster high degrees of crowdsourcing but low degrees of crowdsending. Users of these platforms profit from the brand and third-party businesses ... biscoff meringueWebb9 dec. 2024 · The starting point of this analysis is the digital reintermediation of established brands by brand aggregation platforms (e.g., Amazon, Google Shopping, Booking.com), which emerged as powerful interfaces to consumers’ product search and … dark brown moles appearing